In times of change, original research is a useful tool for navigating decision-making in libraries. Unfortunately, librarians may encounter deficits in time and preparation when considering their plans for academic publishing. Additionally, determining what research projects will be impactful within a specific institutional/professional context takes careful consideration and a deep understanding of the goals of these institutions. In this preconference session, attendees will be guided through activities and conversations that address issues related to academic publishing. Attendees will consider gaps in services, programs, or even perspectives, that can be addressed with focused research at their own institution. They will also have the opportunity to identify and reflect on their own institutional missions/strategic plans and brainstorm how their research can be framed within these broader goals. Finally, strategies and resources that can be used to fill perceived knowledge gaps in research design and publishing will also be discussed.